As per the recent research done by SEMRUSH, User Experience is key for a website to rank better in search results.

Google uses various factors to find the User Experience which includes,

  • Bounce Rate
  • Pages per visit
  • Time on Site

Bounce Rate Optimisation

  • Give visitor the answer for their query.
  • If you don’t provide enough satisfactory answer they are going to bounce off.

Pages per visit Optimisation

  • Understand why the visitor landed on your page
  • “What answer they are expecting”
  • According to that, Give them related pages for them to click through.

Time on Site optimisation

  • Make the website more easy to use and interactive so that the visitor could get what they need

Conversion Optimisation