A part of Meta Data Optimisation,

  • Testing Search Snippet
    • Similar to PPC
    • Ad copy Text Variations Test
    • Optimising Click Through Rate
    • Improving Quality Score ( Something Similar for SEO )
    • Trying Different variations
  • Structured Data
    • Breadcrumbs Implementation
    • Star Ratings where required
    • Events when required
    • Recipes where required
    • Products and prices where required
    • ..etc