To Rank better, there needs to be an equal balance between Conversion optimisation and User Experience.

User experience needs to be on the top of the list.

Optimisation Methods

There are various testing methods to improve the conversion

  • A/B Testing
  • Multi Variant Testing
  • Heat Map Analysis
  • Clicks Analysis
  • .. etc

Tools I Use

  • Hotjar
  • Crazy Egg
  • Click Tale
  • VWO ( Visual Website Optimiser )

Testing variables

There are different variables we could test

  • Page Layout
  • Text
  • Colour
  • Position
  • … etc